Google Ad manager for all Adsense users

Google yesterday announced that Google Ad Manager is enabled for all Google Adsense users. Earlier Ad Manager was only open through invitation. Google ad manager is useful if you are selling ads directly to your advertisers. The advantage is that if you do not have any ads booked for a particular slot or if the advertisement booked is expired then Google Adsense Ads will be displayed automatically if you enable this feature. Other biggest advantage is that you will be using a hosted ad manager on the Google server which should me reliable and your server does not need to bear the load of traffic. I had been using OpenX for a while but this was really slowing down my site. Now I am using Google Ad Manager as I had got an invitation for this earlier in March 2008.

If you have a Google Adsense account, you can sign-in here or you need to apply for a Google Adsense Account

Adsense For Feeds improved Google Adsense Revenue

Google Adsense has introduced Adsense for RSS Feeds. JohnChow today posted an article regarding the earnings from Google Adsense for RSS Feeds where he says the earnings are excellent. Blogs with high number of subscribers are really going to see a great change in the Google Adsense earnings from this new feature.

If you have not activated this feature, go ahead and do it and try to build up your subscriber base. To set up this feature, you need to go to Google Adsense set up and select Adsense for RSS feed and provide your RSS Feed URL. The rest will be done by Google. It may take some time to get this feature running. I have activated for some of my blogs and just waiting to see the earning growth

Chitika earning potential

I had requested for a Chikita account long back. I had got a reply saying that my traffic does not qualify for their publisher program.

Recently I got an email for reapply for the program and I got my account activated. Interesting fact is that I find the earning potential good. Its working good for some of my websites as I have some good traffic from the US.

There are different earning options and the integration with a website is easy. The biggest advantage is you can receive the payments by Paypal and cheque. The minimum payout by Paypal is US$10 and by cheque is US$50.

It has excellent reporting system and the user interface is good and easy.

If you are interested in signing up as a Publisher, you can do it now

Google Adsense Revenue Generation trends

I have been using Google Adsense for my different blogs, but the revenue is different, the CTR is different for every blog, Reasons Explained

Monetize your video posts with Blip.TV

I recently created an account with blip tv for uploading videos of my travel. I find the uploading process very simple and fast. Interesting part of this video hosting site is that you get paid for the advertisments which are displayed along with your videos.

Read more

What is a good CTR for Google Adsense?

I have been using Google Adsense for some time now and I find my CTR has improved these days. I have no much gain in traffic but the income from Google Adsense has gone up which means that the CTR or the click through rate of my Google Adsense has improved very much. I was googling around to find out what is a  good CTR for Google Adsense. Mine is around 5% and earlier it was just less than 1%.

I found a post at Darren’s Blog which says for blogs its around 2 to 5% which keeps me happy that my ads are well blended and placed well. I was just doing some calculations about my Adsense revenue and found that I can earn handsome if I have good traffic. If I have a traffic of about 1million pageviews a day, I can earn about 2,000 $ a day, which is a good revenue for a blog. I know that I cannot do this for 1 year atleast, but I find my traffic growing good and surely I can get to that spot.

All I need is to create good content and increase the number of posts on my blog.

If you do not use Google Adsense, just try it, its the best source of ads and revenue for your blog. Google adsense inventory never run outs of ads for any of your blog pages and it shows relevant ads which increases the CTR and finally your revenue from the ads.

Will Google Adsense Work for your blog?

This is a question which I have been asking myself and analyzing the revenue income from Google Adsense. I have been using Google Adsense for this blog and studying the income using the channel feature of Google Adsense. I use Google Adsense for 13 different website and I did a detailed study on the income from my different websites.

In my case Google Adsense does not work well for this blog. I get more traffic and even I have got good loyal visitors, but the clicks on this blog is very low when comparing the CTR with other websites . I have about 185 Feed subscribers which I do not have on any of my other websites, but still the clicks generated on this blog is low when looking into the impressions and traffic of this blog.

What could be the reason?

Visibility and blending of ads – The ads are placed well and well blended according to my knowledge and experience. I have used the right color and placed above the content as well as the sidebars.

Possible reasons

Do you own a blog? If yes, do you use Google Adsense? If yes, do you click on Google ads on other blogs or websites?

If I am to answer, I say NO, I very rarely click on other blogs Google Ads.

Reason – I am very scared to click on Google Ads as I do not even want to click on those and I have made an habit to always stay away from these ads. I know that I do have any problem clicking on Ads on other sites or blogs, but I am not willing to develop the habit of click on Google Ads. If I do that often, I am scared that I may click on the Google Ads on my blog too and I do not want to get my google adsense account banned.

Now how is this related to my blog Adsense CTR?

Most of my blog visitors are blog owners or bloggers who want to make money online. I do write only on this topic on this blog. Most of the visitors know what Google Adsense is and they do not want to click on these ads. I had run Google Adwords campaign two months back for about two months and my Google Adsense revenue was very high. I was getting most of the visitors who came clicking on a Google Ads and come to my blog go through some pages and again they click on one of the Google Adsense ads which they find on my blog and they go to the Advertiser’s web page. These visitors may not really know what Google Adsense is and they don’t know if this is an ad severed by Google.

My other websites, which are on different topic like  web directories, Online Encyclopedia, has very good CTR. The type of visitors on these websites are different from those I get on this blog. They are on an aim to find what they want and they do not hesitate to click any link which has a title that is similar to what they are looking for. So I get a better CTR on these websites.

I am sure that most of you who own a blog with Google Adsense, will be very hesitant to click on Google Adsense Ads even on other websites. Am I right, your comments are anticipated

Another tool for managing your blog’s advertisements

Google Ad Manager is another tool to sell your advertising slots and serve ads on your blog. The problem with Google Ad manager is that you need to request for an invitation for Google Admanager and once Google send you and invitation, you can login and use the tool. I have just started using it and the Ads served on this blog is using Ad Manager. The advantage of this tool is that you can opt to serve Google Adsense Ads to the slots which are vacant or it has the feature to compete with the purchased ads. Other option is that you can override the Google Adsense properties by adding some tags to your blog <head> tag and bled the ads as you can do in the Google Adsense control panel.

If you have still not applied for an Ad Manager Invitation, just do it and try it. They are constantly upgrading the features and I feel on a long run, it will be helpful. The biggest advantage of using a third party Ad server is that you do not need to give load to your server and I feel Google servers are very strong and can cater the ads efficiently.

Your Blog’s a money maker

This was the title for John Chow ‘s  Google Adwords Campaign. I was seeing this ad very often on my blog very often and now I see the same from Googlelady.

This is a screenshot from my blog,

Google Adsense Vs Private sales of Ads

Revenue generation from your blog will be your ultimate aim if you are running a blog for money. I have discussed about earning through blogging in my previous posts and different sources of revenue for your blog. How much can you earn from a blog is a question which had different answer for different bloggers depending upon the traffic of the blog and kind of traffic you have.

Google Adsense is the most widely source of advertising tool by most of blogger. But when they start getting sufficient revenue from private sales of ads, they avoid Google Adsense for many reasons. I have noticed that blogger like Darren Rowse, John Chow do not use Google Adsense these days. They started their earning from Google Adsense but now they get very high income from their private sales of Ads and almost all the ad slots are over booked.

Which one should you choose?

I got an invitation for Google Ad manager recently and was just trying to do the settings. I have not yet started using it as I really do not need it. It is has good features, but its not helping me much. I use Google Adsense more on this blog not because I earn more from Google Adsense, but I do not have any private advertiser yet who pays me more than Google Adsense.

Bloggers like Amit Agrawal earns more than US$ 1000 from Google Adsense, so why should we think that earning potential in Google Adsense is less, but Amit’s blog has millions of page views every month, so we cannot expect a big revenue from Google Adsense. Another problem that can happen to your advertising revenue is if your Google Adsense account is banned, what will be your source of revenue if you solely depend on Google Adsense.

My Strategy

I use Google Adsense, and I am trying to get some private advertisers, not looking into the rates much for now. I can offer good discounted price and I have good number or Feed readers now. As my blog statistics improves, I may get good advertisers and good revenue from private sales of Ads.

Other possible revenue is from Affiliate programs and other advertising sites like CJ, Amazon, etc, but all needs conversion and you may not earn anything in the beginning. I also offer paid reviews complying with the Google Webmaster guidelines

So to conclude, Google Adsense can play an important role in your blog’s revenue, stick to it and as your blog traffic grows, you can try for private sales of ads