Tag Archives: Analytics

Do you see fall in traffic during Weekends?

weekend-traffic I have been keeping track of my blogs traffic and doing some research and case studies. I have found that the traffic for all my blogs goes down during Saturdays and Sundays. Have you noticed this for you blog?

What could be the reasons for this fall in traffic?

It could be a simple reason, during weekends the internet usage will be less. People are at home and they want to spend time with their family rather than spending time in front of the computer. They may not check their emails or go through the RSS Feed Readers to read your posts and click on the links.


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Reducing Bounce Rate of your blog

Bounce rate is expressed in percentage and is calculated on the basis of the visitors coming to your website and leaving the website after visiting that particular page. For example if out of two visitors 1 visitor returned back from your blog without visiting any other page or link on your blog then the bounce rate is 50%.

How to check your blog’s bounce rate?

The best tool will be to use Google Analytics which clearly gives you almost all the information that you need to know about your blog’s traffic and performance. I would suggest to get the following questions answered looking into the Google Analytics report

What is the percentage of your blog’s bounce rate

What is the bounce rate of individual traffic source like search engines, direct traffic, social networking sites, Google Adwords (If you are using or any other advertising programs). I have found in my case the bounce rate of social media traffic is very high and the best being from search engines and direct traffic

Analyze the bounce rate for individual traffic source and find out which is the source with lower bounce rate

How to reduce your blog’s bounce rate?

Proper linking

It will be good if you have the content of your blog linked well. For example the internal linking will be work good for reducing your blog’s bounce rate. Another way will be adding some plugins like related posts will be helpful

Proper designing

Your blog should be designed well with a professional template and using images which will attract or tempt the visitor to visit another page of your blog

Relevant Topics

If you have different topics covered in your blog, the chances of reducing the bounce rate is high.

Keep analyzing your blog’s bounce rate and work accordingly.

Studying your traffic source

Its very important to keep track of your blogs statistics, traffic source , analyse your blog growth and for this I would suggest your use Google Analytics, which is the best and free system available. I use this for all my websites and get all the information that I need to know and this helps me in improving my blog traffic. With Google analytics your can find the traffic source, like if its from a particular site or search engines or from your Google adwords campaign or any other sources. If its search engine, you can find the keywords that your page ranked for and the number of visits or pageviews that you got from that particular keyword. You can even find information like the Location of the visitor, bounce rate, the time that the visitor spent on your website, the pages that the visitor visited during that visit, the location of the visitor, returning visitor, loyalty of the visitor, operating system that the visitor is using, the browser used by the visitor and tons of other information. These things are very important information that you need to have about your blog so that you can tune your blog for improving your traffic.

imageI was just going through the reports at Google Analytics and wondering about my blog traffic at this blog and found that 79% of my visitors are from referring sites. Which means that some site has my links posted and the visitor has clicked that like and came to this blog. I have very less visitors from search engines, reason is that this is a new blog and to get listed in search engine and getting top ranking for popular keywords will take some time. This blog does not have a Pagerank yet as its just started last month. I am not worried about search engine traffic as I am well aware how much time it takes to get ranked in search engine, but I still get traffic from search engines which is really a good sign for me.

imageNow I would just like to compare the traffic information of one of my other blog which has about 51% of the traffic from search engines. This blog is a bit old blog as well and has a fairly good pagerank. 41% of the traffic is from referring site. In fact the statistics of this blog was very different 1 month back. I never used social networking sites like stumbleupon or digg, but some visitor did submit some of my pages to these social networking sites and the statistics of my blog started changing. Earlier 85% of my traffic was from search engines and the remaining from other sources. This shows that Social Networking sites can really change the statistics of your blog. But there are some issues using social networking sites for traffic and many experts say that Social networking traffic and just waste of bandwidth. The conversion rate from these sites are very low. I will come up with a post after a detailed study on this topic