Bounce rate is expressed in percentage and is calculated on the basis of the visitors coming to your website and leaving the website after visiting that particular page. For example if out of two visitors 1 visitor returned back from your blog without visiting any other page or link on your blog then the bounce rate is 50%.

How to check your blog’s bounce rate?

The best tool will be to use Google Analytics which clearly gives you almost all the information that you need to know about your blog’s traffic and performance. I would suggest to get the following questions answered looking into the Google Analytics report

What is the percentage of your blog’s bounce rate

What is the bounce rate of individual traffic source like search engines, direct traffic, social networking sites, Google Adwords (If you are using or any other advertising programs). I have found in my case the bounce rate of social media traffic is very high and the best being from search engines and direct traffic

Analyze the bounce rate for individual traffic source and find out which is the source with lower bounce rate

How to reduce your blog’s bounce rate?

Proper linking

It will be good if you have the content of your blog linked well. For example the internal linking will be work good for reducing your blog’s bounce rate. Another way will be adding some plugins like related posts will be helpful

Proper designing

Your blog should be designed well with a professional template and using images which will attract or tempt the visitor to visit another page of your blog

Relevant Topics

If you have different topics covered in your blog, the chances of reducing the bounce rate is high.

Keep analyzing your blog’s bounce rate and work accordingly.

Do you have any question related to this post or you feel that there is something missing in this post, please post your comments, I will be more than happy to read it and reply to it. If you like this post, you can get my future posts through RSS subscriptions or by email delivered in your Inbox. You can also follow me on Twitter.