I had done a post related to Google Adsense Ad Blending last week. After that I was doing some research on the controversy of Ad Blending to find out more information. It is strange that Google had advised the Adsense users to Blend the ads according to the theme of the webpage and now its telling, its against the guidelines.

I am bit annoyed with this as when they have provided us with the option to adjust the color and we can make is more like a part of the blog. I do understand that Google Adsense is alive only if Google Adwords is live and for the interest of the Advertisers Google needs to take some steps to keep the advertisers happy. I am also a Google Adwords user and many times I avoid ads to be displayed to the content network.

If we blend the ads and make it in a way that the visitor is not able to understand which are advertisements and which are internal links, then its like making the visitors click on the ads by mistake and may not even return back to our site. To do this I have added an heading as sponsors to the the Google Ads.

To conclude, we can blend our ads, but in a way that the visitor is aware that he is clicking on the ads and not links on the web page and this is what Google wants us to do. They don’t want us to place the ads in a way that it looks like its links inside the blog or website.

Recommended Reading

• Adsense Blog
• SEO Round Table

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