Google adsense has a new feature called the Ad Review Centre, where you can block or allow Placement targeted Ads. To access this feature, login to your Google adsense account and go to Adsense Set up Tab and then to the Ad Review Centre and enable this feature. When an advertiser goes for Placement targeted campaign then these ads will be shown on your web page and you can block these ads.

Its not advised to block these ads as it has negative impact on your earnings. If you block these ads then you need to provide the reason for that and this feedback will be provided to the advertiser by Google.

Blocking ad groups may have a negative revenue impact because ads that are blocked won’t compete in the auction on your site, and therefore won’t drive up potential earnings for that ad space. Also, advertisers whose ads you block may choose not to target your site again in the future.

In addition, waiting to review ads by choosing the “manually review” setting may decrease your revenue. This is because ads that are awaiting review won’t participate in the auction either. Please consider the potential revenue impact before choosing manual review instead of auto-allow.

Do you have any question related to this post or you feel that there is something missing in this post, please post your comments, I will be more than happy to read it and reply to it. If you like this post, you can get my future posts through RSS subscriptions or by email delivered in your Inbox. You can also follow me on Twitter.